Free Shipping on Orders Over $100 !


Biome+Beauty: All Articles

How To Use Dry Shampoo - What You Should Know

How To Use Dry Shampoo - What You Should Know

Is dry shampoo better than frequent washing? Is dry shampoo good for your hair? Good for you? What exactly IS dry shampoo anyway? And what’s the best way to use it?
We've got answers!

Continue Reading →

What are Sulfates? And Why Should You Care if a Shampoo is Sulfate-Free?

What are Sulfates? And Why Should You Care if a Shampoo is Sulfate-Free?

Sulfates, such as sodium lauryl sulfate (SLS), are chemicals used to create strong detergents. Because they are such efficient cleansers and degreasers, sulfates are commonly used in manufacturing and construction industries to clean heavy machinery.

Continue Reading →

Cocamide DEA - How Can a "Natural" Ingredient Cause Cancer?

Cocamide DEA - How Can a "Natural" Ingredient Cause Cancer?

Cocamide DEA starts with coconut oil, but that’s the only thing natural about it. It’s then highly refined and processed with powerful chemicals – transforming it into a man-made product that can actually cause cancer, according to the State of California.

Continue Reading →


7 Tips to Ageless Hair

7 Tips to Ageless Hair

Hair, like skin, changes with time. Your hair care routine might not produce the same results it once did. You don’t have to take it lying down. Read on to learn more about why your hair changes, and how to keep your locks healthy and vibrant with simple anti-aging tips.

Continue Reading →

Biome Care - Healthy Hair Starts Here

Biome Care - Healthy Hair Starts Here

Your hair is part of a complex and elegant ecosystem that can be nurtured or disrupted by lifestyle and grooming choices. Healthy hair is attainable!

Continue Reading →

Parkinsons Squalamine Treatment Breakthrough Based on Biome Science

Parkinsons Squalamine Treatment Breakthrough Based on Biome Science

Dr. Zasloff's dermal biome research led to the discovery of the squalamine molecule, which might slow the progression of Parkinson’s Disease. Clinical trials will start later this year.

Continue Reading →


Detox Your Locks!

Detox Your Locks!

When your biome is balanced, common hair symptoms disappear. You’ll need to wash less often. Your hair will feel stronger, look shinier and feel real. Detox your locks monthly or every wash. Illumai is safe for daily use and the biome-balancing results get better each and every time.

Continue Reading →

Is it Safe to Dye Hair During Pregnancy or When Breastfeeding?

Is it Safe to Dye Hair During Pregnancy or When Breastfeeding?

Good news! You don’t have to forego your hair treatments for the sake of motherhood - there’s no evidence that hair color affects your developing baby or your breast milk. If you’re still anxious, here are some handy tips to keep you feeling both beautiful and reassured.

Continue Reading →

Safe Cosmetics: How a Lack of US Regulations Endangers Consumers

Safe Cosmetics: How a Lack of US Regulations Endangers Consumers

Shampoos and conditioners contain thousands of chemicals. Most have not been tested for safety, toxicity or effectiveness. We support The US Personal Care Products Safety Act, a bipartisan bill that would empower the FDA to ensure the safety of personal care product ingredients.

Continue Reading →


New Mamas: Nurturing Your Baby With a Healthy Microbiome

New Mamas: Nurturing Your Baby With a Healthy Microbiome

Nurture your newborn and bolster their immune system by understanding the crucial role that new mothers play in building and supporting their baby's microbiome.

Continue Reading →

Our Patented Formulas

Our Patented Formulas

We use unique, naturally-derived ingredients that never strip, weigh down, irritate or destroy. Illumai's 7 simple ingredients deliver healthy beautiful hair.

Continue Reading →

How to Care for Color Treated Hair

How to Care for Color Treated Hair

Learn how to protect your color and keep your hair healthy without compromise by understanding the impact of weather, activity and common haircare products on different types of hair.

Continue Reading →


Pregnancy Hair and Postpartum Hair Loss: What is Happening??

Pregnancy Hair and Postpartum Hair Loss: What is Happening??

Learn how hormonal changes in pregnancy can affect your hair and explore what you can do to keep you hair healthy for both you and your baby.

Continue Reading →

The No Poo Method: What You Need to Know

The No Poo Method: What You Need to Know

Certainly there are some health and beauty benefits to shampooing less frequently, especially if you are using standard hair care products containing sulfates, silicones and parabens. By cutting back on how often you wash, you reduce the frequency of stripping away important natural oils and proteins from your hair and scalp.

Continue Reading →

Why is My Hair So Oily?

Why is My Hair So Oily?

Wondering why your hair gets so greasy so quickly? Curious to know if oily hair is related to acne, dandruff and hair loss? You have questions - we have answers. Find out how your unique hair type, skin condition and the products you use interact and what you can do to keep things under control.

Continue Reading →


How It Works

How It Works

What's a biome and why should you care? Watch our 2 short videos to learn how ingredients meant to cleanse and condition cause hair symptoms. Learn how illumai’s 3-product Biome Care System uses clean formulas to deliver healthy beauty to all hair types.

Continue Reading →

Meet Dr. Zasloff

Meet Dr. Zasloff

Michael Zasloff (MD, PhD) is the Chief Science Officer and medical guru behind illumai and our patent-pending XO-70® science. A firm believer that every day is a good day to discover a better solution, Dr. Zasloff has dedicated his career to understanding the self-healing properties of the skin.

Continue Reading →

Meet Mario Russo

Meet Mario Russo

If it relates to hair, Mario has tried it - and knows how it works and with what hair type. Mario works closely with Dr. Zasloff in the development, refinement and application of illumai to ensure each product exceeds salon expectations and results.

Continue Reading →


Why is My Hair so Frizzy? (And What Can I do About It?)

Why is My Hair so Frizzy? (And What Can I do About It?)

Frizz occurs when the outer layer of your hair (the cuticle) is lifted instead of smoothed down. This lift separates the cuticle and allows moisture to move freely through your hair shaft. As the strands take in moisture, they swell and warp ...

Continue Reading →

Why is My Hair Falling Out?

Why is My Hair Falling Out?

Alarmed at the mounds of hair stuck to your brush or collecting at the bottom of your shower? Should you be concerned, or is it natural? Learn the ins and outs of hair loss, and how a range of different factors affects your particular hair type, and find out what you can do to keep more of your hair on your scalp, rather than in your brush.

Continue Reading →

Is it Dandruff or Dry Scalp?

Is it Dandruff or Dry Scalp?

Many people mistake common dry scalp for dandruff. Dandruff is likely not caused by dryness, but by an overproduction of oil in the scalp, which creates an overgrowth of harmless yeast that feeds on excess oil and skin cells. Your age, sex, diet and certain illnesses can be culprits. Unlike dry scalp, not shampooing enough or sensitivity to some hair products can be major factors contributing to dandruff.

Continue Reading →


Summer Hair: How To Keep Hair Healthy at the Beach and Pool

Summer Hair: How To Keep Hair Healthy at the Beach and Pool

Summer is hard on our hair. Between chlorine, salt and sun - chances are you already feel a texture change. When your hair begins to feel like hay, it’s not your imagination! The good news is, you can avoid or recover from damage by following some simple practices.

Continue Reading →