Meet Dr. Zasloff

Michael Zasloff (MD, PhD) is the Chief Science Officer and medical guru behind illumai and our patent-pending XO-70^® science. A firm believer that every day is a good day to discover a better solution, Dr. Zasloff has dedicated his career to understanding the self-healing properties of the skin. It was through this research that he discovered a vital need for better cleansing options for the hair, skin and scalp. And with illumai, that is exactly what he did.

For over 25 years, Dr. Zasloff has studied the mechanisms behind illumai’s proprietary cleansing ingredient XO-70^®. But it was only recently that he was able to distill the multiple beneficial aspects of this cleansing agent into a format that was highly compatible with hair, and that would produce such luxurious, rich results. With this discovery, illumai was born – a prestigious line of products that is revolutionizing haircare by changing how we approach actually cleansing the hair and scalp. And, we are doing it all without the need for sodium lauryl sulfate, organosulfates, preservatives, parabens or silicones, or asking you to sacrifice your health to look and feel absolutely beautiful.

“We all believe that natural beauty is the best kind of beauty, and with Illumai, your hair finally has a chance to shine with the same radiance, luminosity and strength as when you were a child. To ensure these results, I personally demanded that every product Illumai creates be 100% free of all sulfates because I know first-hand how dangerous they are, and that they aren't necessary ingredients in our personal care products. With illumai, I hope the health and beauty of your hair will be nothing less than remarkable.”

– Dr. Michael Zasloff

Experience Illumai and see how brilliant healthy beauty can be.