Real Fans. Real Results. Real Selfies.

Melissa
Arcata, CA

"My hair is finally looking like I always knew it could: healthy, wavy, and naturally beautiful."

Add your story
Tamar G.
Norwalk, CT

"My friend shared her secret to her beautiful hair - illumai. My hair is oily and all the greasiness is gone. I have volume, it smells great and my hair is shiny - it's the product I'll use from now on."

Add your story
Jill M.
Norwalk, CT

"I really, really love it. I never cared about hair products, but illumai made a huge difference with frizz - my hair is soft, silky and feels very professional. The system makes me feel great and I'm happy to recommend it to my friends and family."

Add your story
Susan Haworth
Alameda, CA

"I have been using illumai shampoo and conditioner for the past 10 months and have noticed a significant improvement in the texture of my hair. I have thick hair that has been damaged by color treatment, sun and age. My stylist no longer admonishes me about moisturizing my hair since using illumai products. I’ve appreciated the light and fresh fragrance of both the shampoo and conditioner. Consistent use of illumai products has resulted in shiny and smooth hair. I am very pleased."

Add your story
Shelley A
San Rafael, CA

“iIlumai has changed shampooing for me forever. I never want to go back to regular shampoo. I love how this hair treatment system makes my hair feel and look. My hair has more body, it feels cleaner for longer, it holds shape much better, and it feels so much healthier. I love love love it and wish everyone I knew could be using it!"

Add your story
Lyn Kugel
Wynnewood, PA

"All my life I have struggled with trying to control my thick, curly frizzy hair. My hair often looked It was also quite dry and dull looking – until I tried illumai. To say these products have been transformative would be an understatement – they are almost miraculous! My hair now has a luster and shine that it never did before. The frizz is gone – people don't believe me when I say that I had struggled with trying to control frizzies. At my last haircut, my stylist commented on how shiny and healthy my hair looked (she never said that before!) Thanks to the illumai products, my hair smells great – and looks better than ever!"

Add your story
Sal Malafronte
Salon Mario Russo
Boston, MA

"The illumai line is fantastic! The shampoo and conditioner set clean the hair without leaving any waxy feel. The protect spray provides shine and manageability and preps the hair for styling."

Add your story
Brenda S.
Del Ray Beach, FL

"Due to a medication that I had to take for a time, my hair had thinned and lost its shine and life. After using the illumai products, my hair has gained back tremendous volume and I get compliments often on its shine and body. I saw a difference within the first few shampoos. I used the shampoo, conditioner and protect spray. I am thrilled with the results! My hair feels and looks healthy. My hairdresser noticed the difference. She said that it felt thicker and healthier to her; and she sees my hair from root to tip. These products are the best that I have ever used, and the fragrance is hypnotizing. I also get comments that my hair smells wonderful. Dr. Zasloff is a genius!

I allowed my sister to try the products on a visit to her house. She has always had very thin hair. Immediately after shampooing and drying, it looked and felt better. The next morning she said, "I can't believe my hair still has held the style and volume!" So hats off, literally, to illumai and Dr. Zasloff.

My final comment would be that it is a great feeling to know that I am putting a product on my head that has no harmful ingredients. That is the bottom line in anything that we use on our bodies. So many products have either immediate or long-term negative effects to our health. It is peace of mind to know that these products are healthy."

Add your story
Megha B
Brooklyn, NY

“illumai makes my hair feel silky, fresh and healthy.”

Add your story
Anne D.
Pending Location

"I've tried everything on my really fine, color-treated hair and dry, flakey scalp. This is the only product that can tackle all three - my hair is shiny, smooth and my scalp is moisturized. I'm never using anything else."

Add your story
Marissa Rodriguez
Worcester, MA

"I love this product! I've been using the illumai shampoo and conditioner for 6 months. I have noticed such a difference in my hair since. I get compliments on how shiny and beautiful my hair looks everywhere I go. I couldn't imagine going back to anything else!"

Add your story
Jane Kittredge
Gray, ME

"From my first use, my coworkers told me my hair looked lighter and glossier. It made my fine, curly hair more lustrous, alive and vibrant without giving me big hair and stayed clean from one wash to the next, which for me is 3 days. My hair has never been so easy to work with and so nice to look at."

Add your story
Brandon Holt
Owner, The Exclusive Salon
Las Vegas, NV

I love all three products and don’t even put product in the hair except for protect spray. I have noticed that even clients with unruly hair are now more smoothed out than ever. My clients have never felt their hair this way - so soft, so good, almost as if it's in its natural state. I have been blown away by how it makes the hair feel - like hair without anything, only better. It's like this product bypasses the damage to the biome that's so common in the hair care industry."

Add your story
Heather Mowder
Stow, OH

"I could not believe the difference after just the first use. My hair was frizzy from store​bought products, curling irons and blow drying. After illumai, my hair is completely transformed. Much smoother texture without appearing frizzy, and I don’t have to wash it every day - it remains manageable and still looks amazing. But the most impressive result was when my daughter tried it. She has incredibly thick hair, and we have struggled until now. These are the first products that give the manageability she needs. Her hair comes out tangle-​free with a much brighter look. No more complaining or tears!"

Add your story
Lynn K.
New York, NY

"My naturally curly hair tends to be dry, I get keratin treatments quarterly to fight frizz, I blow out my hair most days and I have highlights. There's a LOT of stress on these locks. Now my hair is softer, healthier, stays cleaner longer and has a bounce I don't see with commercial shampoos. I really see and feel a difference. It's transformational and I recommend illumai to all my friends and stylists."

Add your story
Healthy & Beautiful - illumai Behind the Scenes

Healthy & Beautiful - illumai Behind the Scenes

Salon Mario Russo gave illumai an inside peek at the results of a recent photo shoot they did, in preparation for the upcoming opening of the prestigious Boston salon's newest location!

Continue Reading →

Melissa

Melissa

Arcata, CA

My hair is finally looking like I always knew it could...

Continue Reading →

Jill M.

Jill M.

Norwalk, CT

I really, really love it. I never cared about hair products, but illumai made a huge difference with frizz . . .

Continue Reading →


Marissa Q.

Marissa Q.

Brooklyn, NY

This is my hair after washing it before bed and using ONLY Illumai products. . . . I went to sleep with my hair towel dried and woke up like this. No frizz. . .

Continue Reading →

Susan Haworth

Susan Haworth

Alameda, CA

I have been using Illumai shampoo and conditioner for the past 10 months and have noticed a significant improvement in the texture of my hair. . .

Continue Reading →

Shelley A.

Shelley A.

San Rafael, CA

I never want to go back to regular shampoo.

Continue Reading →


Lyn Kugel

Lyn Kugel

Wynnewood, PA

"All my life I have struggled with trying to control my thick, curly frizzy hair. My hair often looked It was also quite dry and dull looking - until I tried illumai . . . ."

Continue Reading →

Sal Malafronte, Salon Mario Russo

Sal Malafronte, Salon Mario Russo

Boston, MA

The illumai line is fantastic! The shampoo and conditioner set clean the hair without leaving any waxy feel...

Continue Reading →

Megha B.

Megha B.

Brooklyn, NY

illumai makes my hair feel silky, fresh and healthy.

Continue Reading →


Brenda S.

Brenda S.

Del Ray Beach, FL

Due to a medication that I had to take for a time, my hair had thinned and lost its shine and life. After using the illumai products, my hair has gained back tremendous volume...

Continue Reading →

Anne D.

Anne D.

(Pending Location)

I've tried everything on my really fine, color-treated hair and dry, flakey scalp. This is the only product that can tackle all three...

Continue Reading →

Marissa Rodriguez

Marissa Rodriguez

Worcester, MA

I get compliments on how shiny and beautiful my hair looks everywhere I go...

Continue Reading →


Jane Kittredge

Jane Kittredge

Gray, ME

From my first use, my coworkers told me my hair looked lighter and glossier...

Continue Reading →

Brandon Holt, Owner, The Exclusive Salon

Brandon Holt, Owner, The Exclusive Salon

Las Vegas, NV

I love all three products and don't even put product in the hair except for protect spray...

Continue Reading →

Heather Mowder

Heather Mowder

Stow, OH

I could not believe the difference after just the first use...

Continue Reading →


Lynn K.

Lynn K.

NY

My naturally curly hair tends to be dry, I get keratin treatments quarterly to fight frizz...

Continue Reading →

Brenda P.

Brenda P.

San Carlos, CA

It's helped heal the heat and color damage, and my hair is both easier to straighten or hold my natural wave. I really like it.

Continue Reading →

Alison V.

Alison V.

Bethel, CT

"My hair is naturally curly but I get keratin treatments and lots of color - and as a fitness instructor, I sweat A LOT. I love how illumai keeps my hair feeling healthy...

Continue Reading →


Michelle Fisher

Michelle Fisher

San Francisco, CA

"I discovered illumai when I saw my friend's hair suddenly go from pretty to Oh My God!!...

Continue Reading →

Tamar G.

Tamar G.

CT

My friend shared her secret to her beautiful hair - illumai. . .

Continue Reading →

Mandi J.

Mandi J.

Bridgeport, CT

I'm addicted to this product. . .

Continue Reading →